In 2018, digitalization is the first lever of growth for companies. However, we notice a hard dichotomy between the biggest and smallest SMEs.
Indeed, French SMEs only introduce now their digitalization process (or at least intend to introduce it). In contrast, most of the ETI and big companies have already implemented the process ten years ago. And they already benefit from the advantages of this digitalization for their growth and the well-being of their teams.
What is digitalization or digital transformation ?
According to a recent Deloitte survey, digitized SMEs are three and a half times more susceptible to export their products. The shortfall compared to this digitalization is nowadays estimated at 1,5 millions of domestic consumers. Besides, in this same survey, we noticed that digital transformation favors the growth in France, increasing sales by 40% on average.
In this new context of constant digital involvement of the consumer, we witnessed a proliferation of digital tools, favoring the hatching and prosperity of societies said “digitized”. These different tools are various: being basic or ubiquitous such as websites and social networks, or advanced such as marketing automation or the virtual assistants of the back office.
Software suites or data analysis programs also favor efficiency and optimization of corporate processes. This optimization of companies processes is possible thanks to RPA (Robotic Process Automation) which enables an intelligent automation thanks to the last technologies of artificial intelligence. They therefore enable the improvement of the consumer relation. This allows to increase the level of available information but also ensures that processes are systematized and executed at the proper rhythm. All of that ensures the well-being of the employees, exempting them from useless pressure.
For most of SMEs, the transformation needs to follow a path towards digital maturity. Thus, the first step is the integration of digital tools supposed to improve the efficiency of their activity and to offer online sales solution. The end of this is the transformation of the organisation in a completely connected structure.
And directors need to be the first ones to be involved in this digitalization. They have to lead the implementation of those tools or at least help with the process of digitalization and automation.
Today, it is time to think about your colleagues. Indeed, multitasking can really be a difficult mission for the human brain.
Besides, the access to these tools has become really simple and affordable. For a few euros per month, you can implement a CRM or a virtual assistant for you invoices. These digital tools enable to boost the motivation and favor the well-being of your teams. Indeed, we are looking to simplify and structure these processes to make value-added tasks the first focus of companies.
But what are the direct advantages of those digital tools?
First, digitalization clearly improves productivity. Indeed, by digitizing and automating a number of processes such as your marketing or your customer reminder, you enable your colleagues to focus on strong value-added tasks and get rid of the laborious ones. Your foundations are also solidified thanks to digitalization. Take as a concrete example your customer reminders. Today, in SMEs, we noticed that most of the organisations are doing a follow-up of their receipts thanks to an excel spreadsheet. The latter needs to be checked off and analyzed to know who you need to call again.
However, if the person in charge of this task is absent or ill, the follow-up cannot be done. But if this person’s work is ensured by a digital technology such as Dunforce, he will be assisted by a machine that will ensure the sending of necessary notifications. It will also advise the right person at the right time to make the follow-up calls.
Dunforce provides you with a relevant and flawless dunning process and quality service. And there are no best ways to take this burden off your team’s shoulders.
Improve competitiveness for your growth
The rise of digital tools improves the competitiveness of SMEs, allowing them to reach the same markets as the ETIS or CAC 40s.
Their potential markets are increasing, allowing them to be positioned in front of more important organisations. But how is this possible ?
Indeed, you will have to invest in the right tools to support better balanced teams. To trigger important synergies within your company, you will have to rely on experts in each field and people creating links between the different interlocutors .
Every SME or startup can be positioned in front of their highest competitors. The benefit of the web is that everybody is on the same level. Thus, if your strategy is better executed, you will definitely win market shares.
Reinforce your customer relationship
The third, and most important, advantage will be the strengthening of you customer relationship in two particular fields.
First of all, digitalization enables you to have a better understanding of your customers. The CRM will be your sales teams’ memory. The sales intelligence tools will in turn tell you how to speak to them and help you situate them in their purchase process.
These analyses enable you to be more relevant when you communicate with your colleagues and to develop a strong customer intimacy. This “intimacy” becomes more and more important as the development of competition transforms the way your customers shop. They buy because they trust your sales teams. They buy because they know they will have proper support.
The second important component is about the time you will dedicate to your customer relationship. We know that time is the most precious resource for organizations. The issue is to optimize the way your teams are organized to let them free a maximum amount of time to spend with customers. Whether it is for their conquest, their satisfaction or retention.
Thus, the implementation of automated solutions enable you to free up some time for your teams, eliminating a high number of tasks. And this additional time can be dedicated to your customers. You will be able to offer them a better support and understanding of the evolution of their expectations. It will help your company to evolve and outperform.
Favor the well-being at work
Last main advantage of digitalization: the well-being of your colleagues. It appears as contradictory for a lot of people but the digitalization, as well as automation, enable you to improve your colleagues work conditions. Indeed, we can observe a change in their missions.
According to a survey of Mc Kinsey, 43% of jobs could be, partly, automated. Thus, by getting rid of the less valuable tasks, you support your teams and provide them with greater information. Your colleagues are therefore more motivated and involved.
If, in addition of this digitization and automation, you have a high corporate culture favoring well-being, you can hope productivity to increase from 20 to 50%.
Productivity and well-being of your teams are especially correlated today.
To begin with, well-being decreases the turnover, avoiding loss of expertise. And then, the involvement of your teams will be a sign of performance improvement.
This is what a lot of surveys have demonstrated: people who are motivated by their jobs are up to 80% more performant than the rest.
And this is why this is now time for your company to follow a digital path and adapt yourself to our constantly evolving numerical world.
And you, what is your next digital move ?